Customer Relationship Management

Customer relationship management (CRM)

Relationships are everything. They govern how we interact with people over long periods of time. If you have a good relationship with someone, you can overcome and achieve almost anything!. If you haven’t, then acquaintances, associates, business partners and your business’s customers can quickly become distant and cease to be beneficial and constructive to you and your business. So how can you successfully manage  business relationships? With CRM tools.

What is CRM? It’s a strategy that uses technology to organise, automate and synchronise business processes such as sales, marketing, customer service and technical support.

Want to find, attract and win new customers, as well as nurture and retain existing ones? CRM will help you do just that.

Traditional CRM solutions

CRM solutions have traditionally taken the form of a piece of software. You purchased them from a CRM supplier and then you ran them on your own IT infrastructure.

These days, CRM solutions are available ‘in the cloud’, or on the Web. And these are especially attractive to small and medium sized business and businesses operating a distributed sales force, for a number of reasons, as you will see.

Cloud CRM

Cloud CRM is the term given to CRM solutions which are hosted in the cloud – and subsequently you don’t have to purchase the software to put on your own servers.

Instead, you access cloud CRM solutions via the Web, on a subscription basis. And there are many advantages to using CRM solutions in this way, particularly to a small to medium sized business and geographically distributed workforces.

The advantages of cloud CRM

Cloud CRM can save money and time and also helps you keep pace with your business’s growth, as well as the latest technological developments.  Put simply, Cloud CRM is Software-as-a-Service (SaaS), so you are buying a service where your service provider manages the platform ensuring it’s up-to-date and performs to an optimal level.

Cost savings

Because you’re not buying any new software or hardware, your upfront costs are going to be lower and the setup less complex. You’re simply subscribing to a Web-based service, either on a monthly or yearly basis. It therefore follows that any future upgrades will be cheaper , or provided within the scope of the service you are receiving.  Similarly, since Cloud CRM would typically be billed on a per seat basis, you’ll only pay for what you need when you need it.

Time savings

Since all maintenance is carried out by your cloud CRM service provider, you won’t have to worry about time spent by your network administrators installing or upgrading, leaving them free to carry out other duties.


Because your CRM service is subscription-based, it’s more flexible. You can adapt it to your business needs more easily. For example, if your business grows, you can  simply upgrade your subscription, which would be cheaper, easier and faster than upgrading your software and the hardware it would otherwise be running on.


As with all Cloud software solutions, Cloud CRM is by its nature inherently reliable and resilient.  Since its operated on a network of servers and within the control of your expert service provider, your data should be safe, secure, backed up and accessible.  Wherever you have an Internet connection, your CRM should be instantly available and operating at a consistently high and effective level.


Your cloud CRM service will also help you do your bit for the environment, as you’ll be sharing your system with others, thereby reducing your carbon footprint considerably. 

How to choose a cloud CRM provider

Seeing the advantages of cloud CRM is the easy bit. What might be harder, or at least more time consuming, is finding the CRM supplier or CRM solution that’s right for you.

Performing a Google search might just show up the biggest CRM providers who can afford to spend the most on advertising. And whilst biggest may produce some attractive economies of scale and headline pricing, it isn’t always the best solution if you’re looking for customisation, and a solution that meets the exact needs of your business. Cloud CRM will be expected to support one of your most critical business functions and therefore you should approach the task of selecting a service provider with the appropriate high level of diligence.

Compare the cloud

At Compare the Cloud, we make it our business to identify service providers who offer the right mix of service and support to customers who need Cloud CRM services that can be relied upon.  With answers to a few straight forward questions we can help identify your ideal supplier and perfect partner from our rapidly growing list of  service providers.  Let us help you get you started.   The service is free with no obligation, so why not take to answer a few simple questions and our tool will give you a selection of providers who can give you exactly the cloud CRM solution that’s right for you. 


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